Selling privately - Where to display your photos

If you're selling privately, it can be difficult to decide where to display your photos for advertising. There are several avenues you can take, but listed below are some of the things to consider.

When it comes to online exposure, the two main portals are REA (realestate.com.au) and Domain. Although REA gets the highest traffic nationally, Domain is very popular in NSW and Sydney. Up to the time of this article (15/03/2011), REA does not allow private sellers to place ads directly on their website (see next paragraph to work around this). You can, however, place ads directly on Domain and its partner sites.

You can also opt to register with a website that will advertise the property for you. There is a heap of websites out there just waiting to list properties from anyone selling privately. However, you need to ensure these websites will generate a high level of interest. Do your research here, but I recommend choosing a package which includes listing your property on Domain or REA (or, even better – both!). Some of these packages will also include printing of flyers and/or signage for your home.

If you want to advertise locally, use your photos in a brochure to distribute at property inspections and in your local area. You may be able to print the brochures out yourself, or go to a local printer. Be sure to select a glossy paper for best results. The settings printers prefer are usually PDF files in CMYK or Adobe RGB. Most printers have graphic designers that can design brochures for you. Or find out whether your photographer can provide them. Sydney Property Shoot offers graphic designs, if the photos were developed by us.

Perhaps you prefer to advertise your property the traditional way – newspapers. If so, remember to use photos in CMYK colour for best results.

And finally, if you don't have any photos yet, take a look at my photography service for Sydney real estate.